Overview Love on the Run is the Irving Marathon Running Series' Valentine's weekend race in Las Colinas: a half marathon, 10K and 5K run-walk for couples, singles, families and friends, where teams race for trophies for the fastest team, the most participants and the best dressed. All three distances start and finish on the Plaza at Toyota Music Factory and run a flat, USATF-certified course along Las Colinas Boulevard and the Campion Trail. The 2027 race is the eighth. On site The half goes off at 8:30 in the morning, the 10K 15 minutes later and the 5K ten minutes after that. More than 60 off-duty police officers close the streets, runners are chip-timed and tracked live in the RaceJoy app, and professional photos are free. Finishers get a custom medal and a gender-specific performance shirt, and runners who set a personal record ring a bell at the finish. The finish-line festival runs on the plaza with live music, and every runner gets food and beverage coupons, beer for those 21 and over. Audience Teams are scored three ways, and two of them, turnout and costume, have nothing to do with pace. Irving ISD students volunteer on the course, and at each series race one of them receives a $1,000 scholarship through the Irving Schools Foundation. Track record Lazaro Alvarez and Ronnie Chesko started the Irving Marathon in 2012, and in 2019 it grew into a year-round series that runs an Oktoberfest half, a Turkey Trot, the Frost Marathon, the spring Irving Marathon and Fiesta de Mayo alongside Love on the Run. Proceeds go to the Irving Schools Foundation for student scholarships. Brand presence The series sells nearly every part of race morning by name: the bibs, the start corrals, which it calls one of the most photographed pre-race spots, the warm-up, water and cheer stations, bag check, the RaceJoy tracking app, the recap video, the PR bell, the beer and a participant food item, down to the police detail and the portable toilets. Vendors can take a 10-by-10 space at packet pickup or at the festival, and packages can run across the season's races. Toyota of Irving took the race photo sponsorship for the 2026-27 season.