Overview The Lineup is NPU Live's run of ticketed concerts for Super Bowl week, billed as the people's pre-game rather than an invite-only party, and its first edition in February 2026 put Calvin Harris and Diplo on one bill in the Pier 80 warehouse on San Francisco's waterfront. NPU counts more than 60,000 fans across four days that week, as Super Bowl LX came to Levi's Stadium in Santa Clara. NPU Live is a San Francisco promoter that turns unexpected city spaces into venues, among them the Old San Francisco Mint and SVN West, and Pier 80 is the longtime home of the Portola Music Festival. On site Pier 80 is a former maritime terminal of nearly 220,000 square feet with room for close to 20,000 people. NPU builds its nights around small pieces of hospitality: savory snacks handed out on the way in, a warm chocolate chip cookie on the way out, and phone booths set up to connect strangers. The 2026 edition was produced with Worlds Away and The Midway, with support from the City of San Francisco and the Port's Maritime Division. Audience NPU describes two crowds on the same floor: tens of thousands of young local party-goers, and the VIPs, brand partners, celebrities and dignitaries in town for the game. Talent and Influencers Calvin Harris and Diplo headlined on February 6, 2026, with Sonny Fodera, Kaleena Zanders and Tyson O'Brien on the same bill. ILLENIUM's release show for his album Odyssey also ran at Pier 80 under The Lineup banner that week. Track record AP and San Francisco Chronicle round-ups of Super Bowl week reported the largest crowds at Pier 80, where Diplo and Calvin Harris headlined, and NPU counts that coverage in more than 30 outlets. Before The Lineup, NPU had thrown a Big Game party across three nights in a 140,000-square-foot warehouse at Pier 70, drawing more than 10,000 people a night, with DIRECTV and PepsiCo among its sponsors. Brand presence NPU sells The Lineup as music, hospitality and brand activations in one production. The partner package on offer pairs a 10-by-10 activation space on the floor with signage and influencer integration.