Swiss Winter Village — The Authentic European Holiday Market Experience (Southern California) Swiss Winter Village brings an authentic European winter market to two of Southern California's most iconic coastal landmarks: the world-famous Santa Monica Pier and San Diego's historic Liberty Station. For the first time ever, these premier destinations will transform into curated Alpine wonderlands featuring 80+ wooden chalets, warm festive lights, artisanal shopping, gourmet raclette, ice rinks, and live seasonal programming. This marks the US debut of a European tradition that has grown since 2015 from a single Zurich location into a multi-city institution. Launching in Santa Monica on November 14, 2026, and in San Diego on November 27, 2026 (both running through January 3, 2027), the dual-city activation is projected to draw hundreds of thousands of visitors—including 350,000 to 400,000 guests in Santa Monica alone (10,000 to 20,000 daily). The experience targets two highly coveted audiences: families and young adults/millennials looking for screen-free, experiential holiday traditions. Co-produced by Fever (the world's leading live-entertainment platform) and Swiss Xmas Inc., Swiss Winter Village is engineered for high dwell time, social sharing, and organic brand immersion. Fever brings end-to-end ticketing, app integration, and Secret Media Network amplification, while the village layout provides seamless opportunities for high-visibility brand integrations—from custom chalets and naming rights to bespoke interactive zones. Built for forward-thinking brands across retail, spirits, automotive, financial services, travel, and lifestyle, Swiss Winter Village offers signature sponsorship opportunities across both locations: curate the Raclette Chalet, the Ice Rink, the Kids' Corner, the Artisan Chalets, or the Music Stage, ranging from mini pop-up chalets to fully branded grand-format takeovers.