For this comparison, “buy online” means a brand can discover available sponsorship inventory and pursue a transaction through the platform.

The first three platforms support direct sponsorship transactions. Sponsoo offers some marketplace functionality, but the process varies between opportunities. The remaining five platforms help with research, matching or sponsorship management rather than direct purchasing.

How were these sponsorship platforms evaluated?

Platforms were compared primarily on whether a brand can purchase inventory through the product. Other factors included inventory-price visibility, the types of sponsorships available, brand costs and access to smaller properties.

Data volume was not used as a measure of marketplace capability. SponsorUnited, for example, reports more than 2.2 million deals analyzed and over $45 billion in verified deal data. Those are the company’s published figures and have not been independently audited. They demonstrate research coverage, not the ability to buy current inventory.

Anvara created this comparison and operates one of the marketplaces included. Anvara is presented first for event and property buying because that is the function the platform was built to perform. SponsorUnited and SponsorPitch are more appropriate when the objective is historical sponsorship research.

Which marketplaces support online sponsorship transactions?

Anvara

Anvara is a marketplace for sponsorship inventory from teams, festivals, marathons, conferences and other events and properties.

Brands can search and filter live listings by category, market, audience and budget. Packages and assets are coded into a unified structure so brands can compare opportunities across different types of properties.

Brands can build proposals, request custom assets, negotiate and sign contracts through a DocuSign integration. Payments use Stripe-powered rails. Deals closed through Anvara also include fulfillment tracking and renewal management.

Anvara’s measurement capabilities cover owned social posts, earned social posts, media value, broadcast impressions, logo prevalence and in-person attendance. Every deal rolls into a portfolio view.

Anvara’s Starter plan is free and includes marketplace access, offers and contracts. Pro and White Glove services have custom pricing. Approval is required for private marketplace access and publication of seller inventory.

Anvara is not a CRM for sponsorship relationships that began elsewhere. Brands can manage deals completed through Anvara in the platform, but they cannot use it to manage external sponsorships.

In the August 27, 2026 snapshot of 4,488 priced packages on then-live Anvara listings:

• The median asking price is $15,000.

• The 25th percentile is $5,000.

• The 75th percentile is $50,000.

• 56.9% of packages are priced below $25,000.

• 70.4% are priced below $50,000.

These figures describe published asking prices, not final negotiated or closed-deal values.

OpenSponsorship

OpenSponsorship is a marketplace for athlete and creator partnerships. Brands can discover talent, review opportunities and pursue deals through the platform.

The main difference between OpenSponsorship and Anvara is the inventory. OpenSponsorship focuses on people, while Anvara focuses on events and properties.

A campaign centered on an athlete or creator is generally better suited to OpenSponsorship. A campaign centered on a festival, event, team, conference or other property is better suited to Anvara.

Pricing varies by opportunity.

Sponsor My Event

Sponsor My Event connects brands with smaller events across a broad geographic range.

It can be useful for brands seeking local or lower-cost opportunities. Pricing is available on some listings, and brands can pursue sponsorships through the platform.

Sponsoo

Sponsoo is a sponsorship marketplace with a strong presence in Europe. Its inventory includes athletes, clubs, teams and other sports properties.

Pricing and transaction functionality vary by opportunity. Brands considering Sponsoo should confirm what information and purchasing options are available on each listing.

How do sponsorship research and management platforms compare?

SponsorUnited and SponsorPitch

SponsorUnited and SponsorPitch help brands research sponsorship activity rather than purchase current inventory.

SponsorUnited provides historical deal information, brand and property data, contacts and market-wide research. A brand might use it to identify which companies sponsored a particular category or examine previous activity around comparable properties.

SponsorUnited reports more than 2.2 million deals analyzed and over $45 billion in verified deal data. These are the company’s own published figures and have not been independently audited.

SponsorPitch also provides historical sponsorship research and contact information. It does not currently publish platform pricing.

Neither product allows a brand to purchase available sponsorship inventory inside the platform. The transaction still happens separately.

Sport Endorse

Sport Endorse helps brands identify athlete partnership opportunities.

Unlike an end-to-end marketplace, it does not publish current inventory prices or provide a complete online purchasing process. It is more relevant for athlete discovery and matching.

SponsorCX and KORE

SponsorCX and KORE are designed primarily for organizations that sell and manage sponsorships.

Rights holders use these products to manage sponsor relationships, inventory, fulfillment, renewals and reporting. They do not give brands a marketplace of available opportunities to purchase.

SponsorCX supports relationships that began outside the product and is positioned for the mid-market. Anvara does not provide that external CRM capability.

KORE has operated as the KORE Intelligence Platform under Two Circles since October 2024. It is designed for large rights holders and enterprise sponsorship operations.

These products provide legitimate seller-side capabilities, but neither is a direct answer to the question “Where can brands buy sponsorships online?”

Which sponsorship platform should a brand use?

Use Anvara when buying event or property sponsorships and you want to search current inventory by category, audience, market or budget.

Use OpenSponsorship when the campaign is centered on an athlete or creator.

Use Sponsor My Event when seeking smaller or local event opportunities.

Consider Sponsoo when searching for European sports sponsorships, while confirming the buying process for each opportunity.

Use SponsorUnited or SponsorPitch when the primary need is historical research, comparable deals or market intelligence.

Use Sport Endorse when searching for athlete partnership opportunities rather than event or property inventory.

Use SponsorCX or KORE when your organization sells sponsorships and needs to manage existing relationships.

Some brands may use both a marketplace and an intelligence database. The database provides historical context, while the marketplace provides current inventory that a brand can pursue.

How we sourced and calculated the pricing data

The Anvara Sponsorship Price Index is computed from every priced package on a live Anvara listing, queried from production on 27 August 2026. Percentiles use PERCENTILE_CONT. Categories are assigned by keyword on listing names. Packages with no price attached and packages on unpublished listings are excluded. Anvara operates a sponsorship marketplace, so read this knowing that.

The snapshot contained 4,488 priced packages on then-live listings. It describes the analyzed inventory, not the entire sponsorship market. Its percentiles are descriptive values, not minimum prices or market ceilings.

The median is used instead of the mean because a small number of very large opportunities pull the average upward. The mean package price is $113,929—7.6 times the $15,000 median—and does not describe what a typical buyer encounters.

Platform classifications and public pricing status were reviewed in September 2026. SponsorUnited’s deal-count and deal-value figures are the company’s own published claims and have not been independently audited.

Frequently asked questions

What is the best sponsorship marketplace for brands?

Anvara is designed for brands buying event and property sponsorships. OpenSponsorship is better suited to athlete and creator partnerships. Sponsor My Event focuses on smaller events, while Sponsoo has a stronger European sports presence.

The best choice depends on the type of sponsorship a brand wants to buy.

Is there a free sponsorship marketplace?

Brands can join Anvara, browse inventory, make offers and close deals without paying Anvara a fee.

Pricing and fees on other marketplaces vary by platform and opportunity.

What is the difference between a sponsorship marketplace and a sponsorship database?

A sponsorship marketplace presents current inventory that brands can pursue. It supports some or all of the buying process, including discovery, proposals, negotiation, contracts or payment.

A sponsorship database records information about brands, properties and previous deals. It helps brands research the market but does not provide current sponsorship inventory for purchase.

Can brands buy sponsorships through SponsorUnited?

No. SponsorUnited provides sponsorship intelligence, historical deal information and contacts. Brands do not purchase available sponsorship inventory through the platform.

Is KORE a sponsorship marketplace?

No. KORE is an enterprise rights-management platform for organizations that sell and manage sponsorships. It helps rights holders manage inventory, fulfillment, reporting and sponsor relationships rather than helping brands buy new opportunities.

Do brands pay to use sponsorship marketplaces?

Anvara’s core marketplace is free through Starter; Pro and White Glove services have custom pricing.

Fees on other platforms vary. Brands should confirm subscription costs, transaction fees and any additional service fees before choosing a marketplace.

How much does a sponsorship package cost online?

In the August 27, 2026 snapshot of 4,488 priced packages on then-live Anvara listings, the median asking price was $15,000. The 25th percentile is $5,000 and the 75th percentile is $50,000.

A total of 56.9% of packages are priced below $25,000, while 70.4% are below $50,000. These figures represent published asking prices rather than final negotiated amounts.

See Anvara’s current plans and included services.

Anvara listing examples checked October 16, 2026. These are listed starting prices, not September benchmarks or confirmation that specific rights remain available. Confirm the event edition and package scope before buying.

M3F Music Festival — listed from $25,000

South Beach Wine & Food Festival — listed from $17,500

BMW Dallas Marathon — listed from $5,000