BMW Dallas Marathon is the official marathon of the City of Dallas and the longest-running marathon in Texas. Held over three days in downtown Dallas, the weekend spans 12 running and walking events plus a two-day Health & Fitness Expo, with a citywide footprint of 200,000 spectators and participants. The audience runs family and fitness-focused, drawing from across Dallas-Fort Worth, with kids' races and a broad multi-generational crowd. The event carries 23,500-plus social followers and an estimated 415 million media impressions across its footprint. The marathon is a Dallas civic institution dating to 1971, having donated more than $4.5 million to Scottish Rite for Children Orthopedic Hospital. Sponsors get course signage, expo presence, and citywide visibility inside a cause-driven event with deep community roots.