Overview Affinity Nightlife's 4th of July party takes over Hotel Ziggy, the music-themed hotel on the Sunset Strip, from the afternoon barbecue to the fireworks. Affinity is a Los Angeles events, casting and promotions company, and it books its parties around creators, artists, founders, models and influencers. On site It is a pool party. Hotel Ziggy's pool deck on West Sunset Boulevard gets red, white and blue decor, a barbecue, a cocktail program and DJs through the afternoon. After dark the night turns to the fireworks, with a 360-degree view. Sponsor VIP tables sit in a preferred seating area, and arrivals come through a step and repeat. Audience Affinity's guest list skews toward people who post. Creators, models and founders share the party as it happens. Celebrities who have turned up at Affinity events include The Chainsmokers, Florence Pugh, A$AP Rocky, Jaden Smith, Wiz Khalifa, Nina Dobrev, Scott Disick, Andrew Santino, Robin Thicke, Nyjah Huston and Bryce Hall. Brand presence There are four levels. The entry level buys a VIP table for ten, a logo on the RSVP invitation and product in the gifting suite and VIP bags. Higher levels add the logo on the step and repeat, a watermark on every event photo, sampling, an 8-by-8 activation space and access to the attendee RSVP list. The title sponsor's name goes on the official invitation, its PSA or commercial plays at the party and on Affinity's social channels, and it gets press-release placement, influencer posts and the option to host a private event for VIPs and talent.