Celebrate Independence Day at the 4th of July Shore Club Summer Sessions by Affinity, an exclusive, high-energy beachside experience hosted at the iconic Hotel Ziggy in West Hollywood. This premium lifestyle event blends music, nightlife, and holiday celebration into a fully immersive rooftop and poolside environment, featuring live DJs, curated cocktails, BBQ experiences, and a 360-degree view of fireworks. Designed to capture the essence of summer, the event delivers a vibrant red, white, and blue atmosphere where influencers, celebrities, and trendsetters come together for a memorable day-to-night celebration. Produced by Affinity Nightlife, known for crafting celebrity-driven experiential events, this event offers brands a unique opportunity to engage with a highly social and influential audience. With on-site activations, branded integrations, VIP hospitality, and content-driven experiences, partners can connect directly with engaged consumers in a festive, high-impact environment. Guests are digitally connected, socially active, and experience-focused, making this event a powerful platform for brand visibility and cultural relevance.