Overview The 68 Ventures Bowl is Mobile, Alabama's FBS bowl game, matching the Sun Belt and the Mid-American Conference at Hancock Whitney Stadium on the University of South Alabama campus, and it has been on ESPN or ESPN2 every year since it started in 1999. The game has gone by several sponsor names, from GMAC Bowl to GoDaddy Bowl to LendingTree Bowl, and took the 68 Ventures name in 2023. It moved from Ladd-Peebles Stadium to Hancock Whitney in 2021. On site The game sits at the end of a full bowl week in Mobile: team arrivals, practices, a tour of the USS Alabama battleship, a street party and pep rally, a Mardi Gras parade, a Battle of the Bands, a youth soccer clinic, a community service day and a scholarship program. On game day the stadium sells tailgate tents, in-game PA reads, video board spots, ribbon board logos and program ads,. Audience Two crowds, on two schedules. Bowl week reaches Mobile families, students and community groups at parades, clinics and service projects, and game day brings the traveling fans of two Group of Five programs plus a national TV and radio audience. Track record The December 26, 2024 game, Arkansas State over Bowling Green 38-31, drew 19,582 to the stadium and peaked at 2.53 million TV viewers, with 1.68 million sustained. It aired on ESPN and ESPN+, on SiriusXM channel 81 and on stations nationwide through the Bowl Season Radio Network and Westwood One. Attendance ran 20,512 in 2022 and 20,926 in 2023. In 2025, Delaware beat Louisiana 20-13 in its first season in the FBS. Brand presence The bowl sells naming rights to its events as well as game-day inventory, so a brand can put its name on a single bowl-week event or run a season-long program through the bowl's community work: scholarships, the community service day, youth clinics and athlete recognition. Game-day packages cover tailgate activations, sampling, contests, video board and ribbon board, PA reads, program ads and radio spots.