Overview Alice in White Wonderland is LA Today's all-white rooftop party for Memorial Day weekend, held at I|O Rooftop on top of The Godfrey Hotel with the Hollywood sign in view. The theme is Wonderland: white rabbits, top hats and a white carpet instead of a red one. LA Today, the Los Angeles events and culture publication behind the city's awards-season red carpet parties, produces it. On site Guests in all-white outfits walk a white carpet shot for Getty submissions, then move to the rooftop for live music, DJs and a taco and burger grill. A limited run of ticket holders get Wonderland gift bags. Sponsors can brand the white carpet backdrop, pour a signature cocktail, run a 360 video booth or fill the gift bags. Audience Models, creators, entertainment professionals and LA nightlife regulars dressed for the theme. LA Today's audience is 57% female, 65% aged 25 to 49 and 80% based in Los Angeles County. Talent and Influencers LA Today's themed parties book live singers, DJs and costumed performers from Wildfire Arts. Its social coverage features creators such as Louie Castro, Giovanny Castillo, Miss World America Athenna Crosby and WWE's Jade Gentile. Track record The party kicked off LA Today's summer on The Godfrey's rooftop, the same venue as its spring fashion show, and was sold through Fever, Eventbrite and LA Today's Highlight Reel Events series. LA Today's events have been covered by The Hollywood Reporter and LOOP. Brand presence White Rabbit Energy and Breaking Hits appeared on the white carpet backdrop. Past LA Today partners also include Vitaminwater, Yelp, Siren's Tale French Vodka and Good Light. A title partner puts its name on the party. Every tier includes logo placement on signage, invitations and photo backdrops, an on-stage acknowledgment, a brand activation on site, a VIP table and mentions in LA Today's press releases, reels, posts and post-event editorial.