The Allianz Partners Richmond Marathon, dubbed "America's Friendliest Marathon," is one of the East Coast's most beloved running events, drawing more than 21,500 participants across the full marathon, the CarMax Richmond Half Marathon, and the VCU Health Richmond 8k. Runners travel in from North Carolina, Maryland, D.C., and Pennsylvania for a weekend that skews slightly female (55%) and includes a two-day Health & Fitness Expo, the CoStar Group Post-Race Party, and Kids on the Move, a youth fitness charity. Sponsors gain multi-channel exposure through broadcast, digital, and print, including an estimated 6.4 million TV impressions and 2.3 million website page views, backed by media partnerships with NBC12 and the Richmond Times-Dispatch.