Overview America's Hometown Thanksgiving Celebration is a multi-day tradition in Plymouth, Massachusetts - the site of the first Thanksgiving - built around a nationally televised, historically themed parade. On site The celebration features a chronological parade with 2,000 professional participants and 25 custom-built floats, plus a Children's Activity Pavilion, Holiday Village, Craft Beer and Wine Garden, and two nights of live concerts. Audience The parade skews 58 percent female, with a broad multi-generational age spread (roughly a quarter each in the 18-34 and 35-49 brackets), and 73 percent of attendees own their home. Families attend together across generations, building strong loyalty to the event and its sponsors. Track record The celebration draws 100,000-plus in-person spectators along the parade route plus 500,000-plus TV and streaming viewers via Hearst stations, with a full live broadcast on WCVB Boston and WMUR New Hampshire (a 10-plus year exclusive broadcast partnership, renewed through 2028) and abbreviated coverage across 32 additional markets. Brand presence Rather than fixed sponsorship tiers, the celebration builds custom partnerships around presenting sponsorships, onsite activations, VIP experiences and product sampling, tailored to each partner's goals and budget.