The Arizona Balloon Classic (ABC16) - Arizona's premier hot air balloon race & festival offers brands a rare opportunity to connect with more than 20,000 attendees through immersive, high-visibility experiences at Arizona’s premier hot air balloon race & festival at Wild Horse Pass Festival Grounds on the Gila River Indian Community in Chandler, Arizona. Sponsorship opportunities range from Presenting and Glow Sponsorships to highly targeted experiential activations including the Family Fun Zone, Launch Pad, Balloon Glow, Stage, Corporate Envelope Banners, Community Balloons, Basket Banners, VIP experiences, beer gardens, and The Duncan FoodFest Experience. ABC16 is designed for brands looking to create real consumer engagement — not just logo placement. The event attracts a strong mix of families, suburban consumers, travelers, and experience-driven attendees during Arizona’s peak winter tourism season. With colorful visuals, extended guest dwell time, and a highly shareable environment, ABC16 creates meaningful brand impressions both onsite and online.