Overview Art Week NYC is New York's first citywide contemporary art festival, four days in November created by Artforum, ARTnews and Art in America, the leading voices in contemporary art, with their sister publications across entertainment, sport and fashion. Like Fashion Week and Restaurant Week, it turns the whole city into the event: instead of a fair floor, it runs through more than 80 galleries, from Gagosian, Hauser & Wirth, David Zwirner and Pace to White Cube, Perrotin, Lisson and Paula Cooper, alongside emerging and mid-size galleries, plus 32 museums and nonprofits including the Met, the Whitney, the Guggenheim, the Frick, the Brooklyn Museum, the Queens Museum and the New Museum. On site Gallery openings, exhibition walkthroughs and editor-led walking tours run across Chelsea, Tribeca, the Lower East Side, Chinatown and the Upper East Side, and many gallery events are free. The Central HQ in Midtown is the festival's hub, with daily talks, performances, film and fashion programming and brand activations. The week opens with an invite-only night for 500+ collectors, curators, artists and critics and closes with a party, both at luxury event spaces. On the final Saturday, the New Museum and Artforum host Art and the City, a full public day of talks with artists, architects, filmmakers, critics and writers. VIP guests get priority access to galleries, museums and artist-led experiences. Audience About 10,000 people take part over the four days. The week is built for collectors, art advisers, family offices and patrons, with international collectors in town, alongside artists, gallerists, curators and museum directors, and tastemakers from film, fashion and music. Sessions on how to start collecting and how to support contemporary art bring in a new generation of collectors. The magazines' readers are affluent and global, with ARTnews readers averaging $184,000 in household income across 33 countries, and Artforum alone has 1.4 million Instagram followers. The week runs at the same time as the Art Dealers Association of America fair. Talent and influencers The program brings together artists, curators, critics and the editors of Artforum, ARTnews and Art in America, with conversations on how technology is changing art, how design and architecture shape the city, how to build more inclusive institutions and where contemporary art is headed, plus sessions on where art meets sports, music and fashion. Artist-led experiences give guests a look inside the work and process of the artists themselves. Brand presence The organizers are the media. The week is promoted through a dedicated website, print ads in Artforum and ARTnews, organic social across the magazines' accounts, newsletters across Penske Media's brands, national and local press, and citywide advertising on subways, broadsides, NY1, WNYC and wild postings. The launch was covered by Time Out New York, Secret NYC, Robb Report and WWD. Bloomberg Connects is the official digital partner and the New Museum co-presents the public day, and past partners include Northern Trust, Delta and Volvo. Founding partners come in at the start with category exclusivity, and brands show up with activations and hospitality at the Central HQ, a Champagne toast or signature cocktail at the opening and closing parties, sponsored editorial and newsletters, VIP gifting, and pop-ins and product drops at their own stores across the neighborhoods.