The Asheville Marathon & Half is the only marathon experience in Asheville, North Carolina, produced by iDaph Events, a regional race organizer founded in 2011. The race draws participants from across the United States to a scenic mountain course, with an expected 12,000 attendees and average turnout of 3,000 per race weekend. The audience is young-professional and fitness-and-wellness driven, backed by a social following near 59,600, drawn in by the destination appeal of Asheville's mountain setting and the event's strong runner loyalty. A centralized race village creates real opportunities for participant interaction and on-site engagement, giving sponsors a standout platform to connect with an active, motivated audience that travels specifically for this race.