Overview ATHLOS is Alexis Ohanian's professional track meet for women, staged as a night of entertainment around the races: in 2025 the long jump was contested in Times Square, and every event winner took a $60,000 check and a Tiffany crown. Ten percent of all commercial revenue goes to the athletes. The 2025 meet also offered $1 million for a world record. The first meet ran at Icahn Stadium in New York in 2024. In 2026 ATHLOS became a two-meet series, London's StoneX Stadium in September and Icahn in October, with $2.1 million in prize money. Ohanian, a Reddit co-founder, also founded the venture firm Seven Seven Six and was Angel City FC's founding investor. On site The New York meet runs at Icahn Stadium on Randalls Island, which seats 5,000. Seven events make up the card: the 100, 200, 400 and 800 meters, the mile, the 100-meter hurdles and the long jump. In 2025 the long jump went a night early, on the Thursday in Times Square. The evening closes on a music set. Megan Thee Stallion played the 2024 meet as the last night of her Hot Girl Summer Tour, and Ciara performed in 2025. Talent and Influencers The 2024 field held 20 Olympic medalists, among them Gabby Thomas and Faith Kipyegon. Marie-Josée Ta Lou-Smith won the 100 in 10.98. In 2025 Kipyegon ran 4:17.78 in the mile, the fastest on U.S. soil, and Brittany Brown won the 100 and 200 for $120,000. Tara Davis-Woodhall's 7.13 meters matched the 2025 world lead. Sha'Carri Richardson, Davis-Woodhall and Thomas signed on as athlete owners and advisers of the league. Serena Williams handed out the 2025 crowns and gave one to Shelly-Ann Fraser-Pryce for her career, while Issa Rae, Queen Latifah, Gayle King and Suni Lee watched from the stands. Track record ATHLOS reported more than 3 million in unique broadcast reach and $29.4 million in average media value from its first year. The 2025 crowd outdrew 2024's. In 2026 the prize pool nearly tripled and the meet went to London. Vogue, Essence, CBS News and Forbes have covered it. Brand presence Partnerships come in four tiers. The presenting partner holds the event naming rights; gold partners get broadcast features and integration, silver partners a social storytelling series, and bronze partners product and in-kind integration. In 2025 Cash App paid out the prize money instantly and Tiffany made the winners' crowns. Toyota, Instacart, Essentia and ION were also on the program. The 2026 partner list on the ATHLOS site included Peloton, Clearpay and Flo.