Overview The Atlanta Christkindl Market brings the German Christmas market to metro Atlanta, with wooden chalets, glühwein, bratwurst and handmade gifts from Thanksgiving week to Christmas Eve. Its main market fills the Lawrenceville Lawn in downtown Lawrenceville, and a second market opens in historic downtown Senoia on the Southside. Admission is free, and part of the proceeds go to the German American Cultural Foundation. On site Rows of red-and-white striped chalets sell ornaments, nutcrackers, crafts and German food and drink, from pretzels and chimney cakes to glühwein and hot apple cider. There is a Ferris wheel, a Santa House for family photos, a music stage, a heated dining tent and the city's Winterlight Walk nearby, and dogs are welcome. Sponsors can put their name on the whole market, the Santa House, the music stage or the dining tent, or run a multi-day activation tent. Audience Families with young kids, couples on date nights, holiday shoppers and tourists. Most visitors come from outside Lawrenceville and about one in ten travels from out of state, so the market reaches all of metro Atlanta, north Georgia and holiday travelers. Talent and Influencers Santa holds court in the Santa House all season, the stage runs live holiday music and German-style performers, and local influencers and Atlanta TV stations cover the market every year. Track record The market has run every holiday season for a decade, moving from Atlantic Station and Centennial Olympic Park to Buckhead and then to Lawrenceville, where its first season set an attendance record. The City of Lawrenceville has signed a five-year agreement to host it, and a second market in Senoia gives sponsors two audiences in one season. Brand presence The market is produced by GA Events Corp. with the City of Lawrenceville as host city and the German American Cultural Foundation as beneficiary. The title sponsorship is open and comes with first right of refusal for the following season.