The Atlanta Jazz Festival, one of the largest free jazz festivals in the US, celebrates its 49th year, produced by the City of Atlanta's Mayor's Office of Cultural Affairs and held Memorial Day Weekend at Piedmont Park with 200,000+ attendees over three days. The audience skews 57 percent female, deeply engaged, and rooted in Atlanta's diverse music community, driving 454K+ website visitors and 35M+ estimated social impressions. The festival generates $1.2M+ in earned media value, and because it is free and city-produced, sponsors buy into mass-scale cultural alignment and civic trust, not just visibility.