Atlanta Pride Festival & Parade is the largest Pride celebration in the Southeastern United States, with a two-day cultural takeover of Midtown Atlanta. The event welcomes 350,000+ attendees and features one of the largest Pride parades in the country. The crowd spans millennials to boomers within the LGBTQ+ community and allies, generating $86M+ in annual economic impact for the region. Atlanta Pride delivers 32.2M+ broadcast impressions and 82M+ earned media impressions, giving brands committed to authentic LGBTQ+ engagement unmatched scale, trust, and year-round relevance.