Historic Marathon. Brand Impact.

We Belong Here – Palm Beach

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Overview The Atlantic City Marathon starts and finishes on the Boardwalk at Michigan Avenue and runs down Absecon Island through Ventnor and Margate to a turnaround in Longport, and the organizers date it to 1958, which by their count makes it the third-oldest continuing marathon in the United States. The course is USATF-certified and a Boston qualifier. The October weekend puts a 5K and 10K on the Saturday and the marathon and half on the Sunday. The same race series runs the April Fools Half Marathon in spring and the Bungalow Beach Boardwalk Run in June. The series is a department of the Katz JCC in Margate, and its proceeds fund the JCC's early childhood scholarships. On site A sports and fitness expo runs the Friday and Saturday before the Sunday races. Every distance uses the Boardwalk: the 5K turns at Raleigh Avenue, the 10K at Avolyn Avenue and the half marathon at Baton Rouge Avenue, and the marathon heads down Atlantic Avenue to the divider end in Longport. The marathon course stays open six and a half hours. Runners who do a Saturday race and a Sunday race take the King Neptune Challenge. The spring April Fools race ends with free beer at a post-race party at Margaritaville and the LandShark Beach Bar, and the June five-miler finishes with a 100-yard run across the sand to a beach bar at Bungalow Beach. Audience Most runners travel in. The series' 2025 sponsorship guide put 78 percent of visitors from outside Atlantic County, with runners from every state and 11 other countries, and each runner brought an average of 1.87 people to the race. About 1,450 visitors took hotel rooms over their race weekend, and the average runner spent $243.29 in town. Track record Across its three weekends the series counted about 6,300 runners in its 2025 guide: 3,600 at the marathon weekend, 2,400 at April Fools and 1,000 at Bungalow Beach. The same guide put spectators at 11,408 and credited the races with supporting more than 600 jobs. Brand presence The title sponsor's name joins the series name on a three-year commitment, with industry exclusivity, a joint logo, and the logo on the start and finish line, every mile marker, race apparel and photos, plus a booth at the expo and the chance to hand out medals; AmeriHealth's name was on the 2026 marathon weekend. Each race also sells a presenting sponsor on a two-year term. Smaller positions include the runner expo, the pace car, mile markers and course signs, a hydration station, the finish line and the digital race photos.

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