Atlético Dallas is a new professional soccer club bringing USL Championship play to North Texas, kicking off its inaugural season just as the FIFA World Cup brings nine matches to nearby AT&T Stadium. The club expects 15,000 fans per match, a majority-male audience (65/35) averaging 30 years old, at a $33 average ticket price, in one of the fastest-growing soccer markets in the country. With matches broadcast on CBS Sports Network and ESPN+ and a 37,000-strong social following already in place, sponsors get ground-floor access to a passionate, growing fan base as the club builds from scratch.