The AvMed Orange Bowl Beach Run is a family-friendly 5K and 10K set on South Florida's coastline, with runners encouraged to represent their favorite college teams along a scenic beachside course. The event has 700+ runners pre-registered and growing annually. The crowd is active and health-conscious, families drawn out by music, food trucks and finish-line entertainment. The race benefits the Orange Bowl Cares initiative and Big Brothers Big Sisters Miami, giving sponsors a cause-aligned platform for experiential marketing, product sampling and lifestyle brand alignment in a premium outdoor setting, backed by the Orange Bowl's broader 219,600-plus social following.