Baltimore Comic-Con is one of the premier comic book and pop culture conventions in the United States, held annually in Baltimore, Maryland. The event brings together thousands of fans, creators, publishers, and exhibitors for artist signings, exclusive merchandise, panel discussions, and costume contests. The crowd is a passionate, multicultural mix of pop culture, gaming, tech, and fashion enthusiasts, with a strong focus on the comic book creator community and a base that travels in for the weekend. With interactive experiences built into every corner of the show, from panels to the exhibitor floor, sponsors reach a highly engaged fandom that is primed for merchandise, gaming, and lifestyle brand activations.