Overview Barber Motorsports Park is an 880-acre road racing facility in Birmingham, Alabama, with a 17-turn, 2.38-mile circuit and the Barber Vintage Motorsports Museum, the world's largest motorcycle museum by Guinness World Records. Four spectator weekends anchor the calendar: the Children's of Alabama Indy Grand Prix on the NTT INDYCAR SERIES, MotoAmerica Superbikes, UAB Medicine GT World Alabama with SRO Motorsports America, and the Barber Vintage Festival presented by BMW Motorrad. On site Fans watch from wooded and grass banks around the track, with a fan zone, trackside bar and live music, a kids zone, car shows, a swap meet, motorcycle demo rides, stunt shows, a beer garden and more than 900 camping spaces at the Vintage Festival. Partners can brand the track itself (on-track, race control, hillside and spectator signage), take over the fan zone, run sampling and data capture, and host clients in private or shared hospitality with premium viewing and garage tours. Packages are built around each partner's goals and budget. Audience Race fans from all but a handful of U.S. states and more than a dozen countries. The Indy Grand Prix crowd is close to evenly split between men and women and comes mostly with family or friends; the Vintage Festival skews male, loves craft beer and whiskey, and many belong to a motorcycle club. Talent and Influencers The drivers and riders are the talent: INDYCAR's full field, America's top superbike racers, GT3 teams from manufacturers such as Acura, Aston Martin, BMW, Chevrolet, Ferrari, Ford, Mercedes-AMG, Porsche and Toyota, and vintage racers from around the world. The Indy Grand Prix airs on FOX, FS1 and FS2, MotoAmerica on MotoAmerica+, and GT World Alabama streams on YouTube and Twitch with a recap on FS1. Track record The park opened in the early 2000s and has hosted INDYCAR for well over a decade, with an economic impact above $27 million per race weekend. Its events raise money for Children's of Alabama and Teal Wings of Hope, which together have received more than $2 million from race weekends, and kids 15 and under get in free with free Friday admission for military and first responders. Brand presence Medical Properties Trust, AmFirst, UAB Medicine and BMW Motorrad hold title or presenting rights across the weekends. Other partners include Honda, Protective, U.S. Steel, Piggly Wiggly, Alabama Power, Blue Cross and Blue Shield of Alabama, Coca-Cola United, Chick-fil-A, Michelob Ultra, Papa John's, Walk-On's, Thompson Tractor, Motion, Henderson Auctions and Pirelli.