Overview Running Rave turns a group run into a live-DJ night out, built on the street-run culture of Brazil and Miami. A partner-led stretch and intention-setting opens the night, a run follows a DJ rolling alongside on a pedicab booth, and the night closes with a soaking-garden after party. Four editions have run to date, with a monthly series now scheduled through 2027. On site The night moves through three zones: a warm-up stretch, a two-mile run along Town Lake trailing Austin's first pedicab DJ booth, and a soaking garden after party running to 8:30 PM with a DJ, massages, IVs and a vendor village. Track record RSVPs across four editions: 2,542 total, 635 average, 969 peak. Capacity has already doubled from 500 to 1,000 after the first edition. One recap went viral locally, reaching 17.8K accounts with 26.7K views and a 4.1% share rate. Twelve editions are scheduled for 2027, projecting 7,600+ RSVPs for the year. Brand presence A new co-host joins each edition and brings its own audience. Activation spans the stretch, the run route, the after-party garden, a vendor village booth and the gift lineup for the first 100 runners, with collab posts, stories and recap video built into each partnership.