Bay Bridge Half Marathon is the only race that runs on the Bay Bridge, held in Oakland, California, and draws roughly 2,500 runners. The field is evenly split by gender, average age 28, affluent Bay Area professionals with an average household income around $100K. A post-race festival with live music, food, and open activation space gives brands direct access to a social following of over 23,000 Bay Area fitness enthusiasts, in a race format unlike any other in the region.