Overview BBSC Endurance Sports produces about 20 triathlons, marathons, half marathons and multisport races a year at some of the most scenic venues in the West and South: Boulder Reservoir in Colorado, Sand Hollow near St. George in Utah, Lake Mead and Boulder City in Nevada, and Memphis in Tennessee. Founded in 2003 and run by experienced athletes, it serves first-timers through elites, with USA Triathlon and USATF sanctioned courses. On site Race mornings bring swim starts on open water, bike courses through canyon and foothill scenery, run courses along lake shores, music at the start and finish, chip timing and live results. Every finisher gets a race shirt and medal. Most races have a race-day expo, and several run kids, gravel, duathlon, aquabike and relay divisions alongside the main race. Sponsors get a 10x10 expo space on race day, logos on shirts, bibs and medals, finish-line banners and screens, and a place in the athlete guide and goodie bags. Audience Endurance athletes with an average age of about 38, split 52% male and 48% female, from beginners to age-group racers and elites. About two thirds race as amateurs, a quarter are beginners. They come from 47 U.S. states plus Canada, and bring family and friends who line the courses as spectators. Talent and Influencers BBSC's race directors are longtime athletes themselves, and the calendar carries some well-known names in the sport, including the Memphis in May Triathlon, one of the longest-running triathlons in the country, Boulder's Harvest Moon long course and the Hoover Dam and Lake Mead marathons. Elite age-group and pro-level athletes race alongside first-timers at every event. Track record BBSC has produced races for more than two decades. Its most recent season recorded more than 11,000 registrations and an estimated 25,000 spectators, for a total on-site audience of about 29,000. Its triathlon email list reaches 82,000 subscribers and its running list 52,000. Brand presence Current partners include Gatorade, ZOA Energy, XTERRA Wetsuits, TriDot, Best Day Brewing and Rocky Mountain Paddleboard, and Greater Zion presents the Sand Hollow Triathlon. Sponsors can buy into a single race or the full calendar, from a race-day expo booth to presenting rights with the brand in the race name. BBSC also sells single race elements such as course water bottles, finish-line snacks, recovery drinks and packet pickup.