Overview Affinity Nightlife's BET Awards After Party starts when the BET Awards broadcast ends, and in 2025 it took the rooftop at Skybar at the Mondrian on the Sunset Strip for a live show that Hazel E closed with unreleased music. Affinity's 2026 deck billed the night from 9 p.m. to 2 a.m. Affinity is a Los Angeles events, casting and promotions company, and it builds its nights around creators, artists, founders, models and influencers; it throws the same kind of party after the Oscars, the Grammys, the Golden Globes and the Emmys. On site Skybar is an open-air rooftop bar by the Mondrian's pool, with a large sound system and the city spread out below. The production is built from DJs and live sets, celebrity interview pop-ups, a red carpet with a step-and-repeat, brand activations and a gifting suite. Sponsor VIP tables sit in a preferred seating area with refreshments, and arrivals are photographed on the carpet. Audience On awards night the room mixes influencers, performing artists, A-list talent and industry executives. Affinity says its guests are 2.2 times more likely to recommend products and services to their networks, and that they share what they are doing as it happens. Talent and Influencers In 2025 singer Jamonie Lee opened, OFBYung and hype man MrRockyRocky played the main set, and Hazel E closed. Past hosts of Affinity parties include Jamie Foxx, Donald Glover, Janelle Monáe, Taraji P. Henson, Quinta Brunson, Ayo Edebiri and Shay Mitchell, and Keke Palmer, Ali Wong, A$AP Rocky, Wiz Khalifa, Swae Lee, PartyNextDoor and Robin Thicke have appeared at them. Track record Affinity's 2024 Grammys after-party at Academy LA, with Ty Dolla $ign and Leon Thomas in the room, was covered by Billboard. Brand presence Alani Nu partnered on the 2025 party, with its logo beside Affinity's on the step-and-repeat. Partners sign on at four levels, from a reserved VIP table with product in the gifting suite up to a title sponsor that presents the night. The middle levels add the logo on the step-and-repeat, a watermark on every event photo, sampling, an 8-by-8 activation space and the RSVP list; the title sponsor adds a PSA or commercial played at the party and on Affinity's channels, influencer posts and the option to host a private event for talent.