Overview Be+Well is Questex's trade show for working beauty, spa and wellness professionals, and it merges two long-running shows: the International Beauty Show, founded in 1917, and the International Esthetics, Cosmetics and Spa Conference, founded in 1998. It runs three editions a year: New York at the Javits Center in March, Las Vegas at the Las Vegas Convention Center in June, and Florida, which moved to the Broward County Convention Center in Fort Lauderdale in 2026. Questex put the two under the Be+Well name in September 2025, and the 2026 shows were billed under both the old names and the new one. On site In New York the floor is laid out in neighborhoods: hair and salon, spa and wellness, nails, cosmetics and lashes, and business, tech and retail. Hands-on stations run LED light therapy, chair massages, facials and lash applications, and the Wellness Den, Beauty Corner and Biz Base lounges give people a place to sit between aisles. The 2026 New York show carried 16 education tracks, 80 conference sessions and more than 100 free brand-led classes in rooms of 30 to 225 seats. The Glam + Glow Showcase Stage hands a brand three hours of programming, and the Fades and Blades Barber Battle runs with American Salon. In the Be+Well Lounge attendees pick statement ribbons off a wall and get a free headshot. Audience The floor is trade. Stylists, barbers, estheticians, nail techs and spa operators walk it, with students among them. Questex says nearly 7,000 beauty students come to the New York floor every year. Classes are free with admission, and attendees plan their day between aisles and classrooms from the show app and the printed Plan of the Day. Talent and Influencers The 2026 New York lineup included Hall of Fame hairstylist Tracey Hughes, balayage educator Candy Shaw, celebrity manicurist Bernadette Thompson and Asil Simsek, with Dr. Arlene Strugar, Dr. Krystal Briglia, Terri Wojak and med spa owner Savanna Boda on the spa and wellness side. The Florida show added its first Nail and Makeup Competition in 2026, run with Global Talent Beauty Cup for up to 150 artists. Track record More than 32,000 beauty and spa professionals came to Questex's New York shows in March 2025. The 2026 New York edition, the first under the Be+Well name, put more than 600 brands on the Javits floor. The June 2025 Las Vegas show listed 430-plus exhibitors, 55-plus classes and 160-plus hours of free education. Brand presence Dyson presented the Glam + Glow Stage in 2026. A brand can take the show bags handed out at registration, the badges and lanyards, the ribbon wall or the headshot station, which captures a lead with every photo, or run its own 60-minute class once show education staff approve it. In New York the Javits indoor screen network and the Eleventh Avenue marquee outside the building run sponsor spots from the day before the show opens. Questex also sells pre-show, on-site and post-show email and social placements through its trade titles, American Salon and American Spa.