Be+Well: Beauty & Wellness Show is the industry's newest and most comprehensive B2B marketplace for beauty, spa, wellness, and fitness professionals, built on more than 135 years of combined industry leadership as the evolution of legacy shows like IBS and IECSC. The event runs across three major U.S. markets in 2026, including New York City, Las Vegas, and Florida, drawing an expected 45,000 attendees. The audience is 80% female, licensed, and purchase-ready: salon owners, cosmetologists, estheticians, spa operators, wellness directors, and fitness professionals actively sourcing new products and business solutions. The show's channels carry an estimated 185 million social impressions and nearly 154,000 followers. For brands, Be+Well offers far more than booth space, a 365-day marketing ecosystem blending in-person engagement, education stages, product discovery zones, and year-round content that builds authority and drives qualified leads.