Big Feastival is a three-day food and music festival held on Alex James's farm in the Cotswolds, UK, drawing more than 25,000 attendees per day for a total weekend crowd of roughly 73,000. It blends world-class chefs, chart-topping headline acts, and family programming into one of the UK's most loved summer events. The crowd is affluent and family-heavy: 52% attend as families, the largest segments are 25-44 year-olds and children aged 6-11, and 34% report household incomes above £100K. The mix includes loyal returnees (15% have attended five-plus times) and first-timers (41%), with the festival's channels generating an estimated 11.2 million social impressions and a 125,000-strong following. Sponsors get organic reach across food, family, and lifestyle touchpoints, from tasting activations to on-site branding; past partner M&S saw 98% post-event brand recall. It's a proven platform for engaging culturally curious, high-spending UK families in a relaxed festival setting.