Big Sur International Marathon is one of the world's most iconic destination marathons, run along California's central coastline. The event offers six race distances and draws roughly 10,000 participants each race weekend. The field is 58% female and 42% male, with the largest age segment 30 to 34, pulling runners from all 50 states, led by California, Texas, New York, Washington, and Colorado, plus more than 10 countries. Sponsors connect with an active, destination-travel audience through expo activations, branded participant experiences, and strategic event integrations across one of the marathon calendar's most sought-after races.