Billboard Country Live brings the biggest names in country music to Category 10, Luke Combs' Nashville venue, during the globally recognized CMA Fest week, drawing 29,000 attendees. The crowd is deeply loyal to country culture, millennial-leaning, and highly engaged with nightlife and live music, generating 457M+ organic impressions and 24M+ estimated social impressions. As the anchor concert of Billboard's country programming, sponsors get premium venue branding, talent integrations, and amplification across Billboard's global media ecosystem during one of the most influential weekends in the genre.