Billboard Latin Music Week is the premier global gathering for Latin music and culture, bringing superstar artists, rising talent, and industry leaders together in Miami for a week anchored by the Billboard Latin Music Awards. The event blends live performances, artist showcases, panels, and brand activations for one of entertainment's fastest-growing audiences. Attendance runs 10,000, with an even male-female split skewing millennial, Latino, and nightlife-oriented. Programming generates an estimated 4.8 billion organic impressions and 535 million social media impressions across Billboard and Billboard Español platforms. Brands get high-impact on-site activations, premium media exposure, and talent collaborations, delivering unmatched visibility for connecting with the global Latin audience at scale.