Overview Billboard Latin Music Week is Billboard's annual week of Latin music in Miami, a conference by day and En Vivo concerts by night, and the En Vivo stage has been headlined by Bad Bunny, Peso Pluma, Young Miko, Rauw Alejandro and J Balvin. The week is anchored by the Billboard Latin Music Awards, which Billboard has staged in partnership with Telemundo. Panels and Q and As run in English and Spanish, and a private Latin Power Players party honors the business side. Billboard marked the week's 35th year in 2024. On site Daytime belongs to the conference: superstar Q and As, Making the Hit LIVE!, The Women's Panel, The Rise of Regional Mexican, K-Pop Goes Latin and How I Wrote That Song. At the conference venue a Creator Lounge, fitted with ring lights, a bar and photo moments, is open to every attendee through the early part of the week and turns into a room for intimate artist showcases each evening. At night Billboard takes over Miami venues for En Vivo, with full concert production and brand builds on site, and Billboard's 2025 plan closed the run with a Friday Grand Finale in a small room. The Power Players cocktail party hands out Billboard's Latin executive of the year award, and Billboard News shoots green-room interviews through the week. Audience The week puts ticket-buying fans in the same rooms as the industry. In 2024 Billboard counted more than 90 artists and influencers, 60-plus industry executives, 30-plus content creators and 89 press outlets on site. Programming switches between English and Spanish, and coverage runs on both Billboard and Billboard Espanol. Talent and Influencers The 2025 week brought Anuel AA, Carin Leon, Carlos Vives, Daddy Yankee, DJ Khaled and Gloria and Emilio Estefan. At the 2024 Power Players party George Prajin was named Executive of the Year, introduced by Peso Pluma, and Rimas' Noah Assad, Junior Carabano and Raymond Acosta took the 10 Year Impact Award. The first names released for 2026 included a Superstar Q and A with Pitbull, Tommy Mottola on a panel, and Greeicy, Jay Wheeler, Kany Garcia, Rawayana, Ryan Castro and Trueno. Track record Billboard's 2024 numbers: 4.8 billion press impressions from more than 1,000 press hits, 298 million video views and 535 million social impressions from 2,100-plus posts. Cheetos was an official partner for three years and, in the latest, threw a J Balvin party that took over Wynwood Marketplace. McDonald's launched its Chicken Big Mac through the week with a custom video featuring Eslabon Armado and a Big Mac Bash at En Vivo, and Smirnoff held the category for three years with branded bars and sampling at the concerts. Brand presence The presenting partner's mark goes into the official event logo and onto the step and repeat, and it takes one En Vivo concert with a headliner, one editorial panel and one activation of its own build. Below it, partners can present a single En Vivo night or the Grand Finale, take over the Creator Lounge, host the Power Players party or own a panel. Past partners have also used a vehicle display outside the conference venue, a screening party and a backstage video lounge; Walmart built that lounge around its Nuevolution Project with Chiquis. Billboard produces custom video with the week's artists for partners.