Billboard Presents THE STAGE at SXSW is three nights of headline concerts at Moody Amphitheater in Austin's Waterloo Park during SXSW. In 2026 Don Toliver, Junior H and Mau P headlined, Don Toliver's night sold out, and Billboard Brasil's recap counted more than 20,000 participants across Billboard's 2026 SXSW program. Since the series launched in 2022 the stage has also hosted Shawn Mendes, Kygo, PartyNextDoor, Christian Nodal, Illenium, Grupo Frontera, Koe Wetzel and John Summit. The crowd mixes SXSW badge holders with Austin fans. Tickets are sold through Ticketmaster and no badge is needed. Billboard hosts the series, and its parent company Penske Media took full ownership of SXSW in August 2026. Billboard House at Mohawk runs alongside the concerts with artist conversations, showcases and after parties. Carnival Cruise Line presented a night in 2024, 2025 and 2026, Intuit TurboTax presented the 2026 opening night, and Cheetos Flamin' Hot backed a 2026 Billboard House after party. There are three ways in. Presenting Partner of THE STAGE presents one night, as Carnival and TurboTax did in 2026. Supporting Partner of THE STAGE sits alongside it across the series. Presenting Partner of the After Party takes over the Billboard LIVE after party.