Overview Bingo Loco is a touring bingo rave from Dublin: bingo called over a DJ set at long communal tables, broken up by dance-offs, lip-sync battles and rave rounds, with prizes that have run from air fryers and lawnmowers to cars and trips abroad. Craig Reynolds, Will Meara and Stephen Lawless started it in a Dublin basement in 2017, and by 2026 Fortune counted about 2,000 shows a year in 15 countries and more than 300 cities, with no outside investment. The 2026 U.S. calendar ran from New York, Los Angeles and Chicago to Frisco, Plano, Cheyenne, Sioux Falls and Fayetteville, and that year the company opened a U.S. headquarters in Denver. A national partnership rides the whole calendar, or a set of markets. On site A host in a Bingo Loco jersey calls the numbers from a DJ booth fitted with a number display, flanked by giant inflatables, while confetti cannons, CO2 jets and sparklers go off between rounds. Guests sit at long tables with their bingo books and wave foam light sticks printed with the logo. The show changes its skin by night: Hip Hop and R and B editions, a Taylor's Version night, Emo Bingo and an arena-scale Bingo Loco XXL. U.S. shows have played to 500 to 1,000 people, and shows in Ireland and Australia have reached 5,000. Audience People come in groups and in costume: grandma wigs with curlers, bright wigs, the odd bride-to-be sash. The founders describe the crowd as millennials, the DJ plays 1990s and 2000s anthems, and the company puts average time in the room at more than three and a half hours. Inc. reported the strongest U.S. sales in Austin, Dallas, Chicago and Raleigh, and in smaller markets that touring artists tend to skip. Track record Bingo Loco sold 100,000 tickets in Ireland in 2019. By 2026 it was selling more than a million tickets a year worldwide, and Fortune put its ticket sales at $24 million. In one 30-day stretch the company counted 534,000 visits to bingoloco.com and 11.2 million Instagram video views. Brand presence The show is built to carry a brand inside it rather than on a banner: a branded bingo round, an in-show moment called from the stage, product sampling at the tables, or an activation in the room. Partners can run one show, a multi-show series in one city, a themed series, or a rollout across markets, and add social content and influencer tie-ins around it.