The Birmingham Greek Festival is one of the largest cultural festivals in Alabama, a three-day celebration of food, culture, music and community hosted at the Holy Trinity-Holy Cross Greek Orthodox Cathedral. The free festival draws over 30,000 attendees each year. The crowd is diverse and multigenerational, families and foodies drawn to authentic Greek cuisine, live performances and dancing, with strong local loyalty and high foot traffic across all three days. More than a festival, it's driven by purpose, with over $3M donated to charitable and community programs since inception. Free admission and repeat exposure give sponsors continuous engagement through on-site activations, stage visibility and digital and social amplification, backed by a 23,200-plus social following.