Overview BKFSea: The Bruise Cruise is Bare Knuckle Fighting Championship's fight cruise, a live bare-knuckle card staged aboard the Norwegian Jewel on a sailing from Miami to Nassau, with the fighters, the ring and about 2,500 fans on the same ship. BKFC and the cruise producer Decked Out Live unveiled it in December 2025 for a January 2027 sailing, and in September 2026 named the first six fighters for the card. BKFC is the bare-knuckle promotion Conor McGregor bought into as a part-owner in 2024. On site The ship is the venue. The Norwegian Jewel carries about 1,190 staterooms in ten categories, from 138-square-foot interiors to a 791-square-foot owner's suite, plus about 20 Haven suites with butler service. Around the fight card the ship runs roughly 16 dining venues, 14 bars and lounges including a nightclub, a main theater, a casino, two pools and six hot tubs, a spa, a fitness center and a jogging track. The programming is fights, meet-and-greets and Q and A sessions with fighters, live music, deck parties and late-night lounges, with one port day on the beach in Nassau. Audience Guests book a three-night cruise built around bare-knuckle fighting, and the only stop is Nassau, so for the rest of the voyage the whole audience stays aboard, moving between the same decks, bars and theater. The fight card also streams to BKFC's subscribers on BKFC+. Talent and Influencers The first six fighters BKFC named for the card in September 2026 were Joey Gambino, Nathan Rivera, Julio Perez Rodriguez, Gustavo Balart, Cole Ferrell and Justyn Martinez. Track record BKFC's KnuckleMania V drew 17,762 fans to the Wells Fargo Center in Philadelphia in January 2025, which BKFC called the largest crowd for any combat sports event in the city's modern history. Ben Rothwell won the heavyweight title that night with an 18-second knockout, and Jeremy Stephens stopped Eddie Alvarez in the third round. Brand presence One title partner takes the name - BKFSea presented by - plus the A position on the ring canvas, billboards opening and closing the stream, the headline press conferences and weigh-ins, cabin product drops and a category lock. Three to five partners below it take the B position on the canvas, co-present the weigh-ins and build one signature space, such as a pool-deck stage or a recovery lounge. Official partners get broadcast lower-thirds, onboard screens and sampling. Drink categories - rum, energy, ready-to-drink - are sold exclusively across the ship's bars and menus, and cabin drops carry QR codes that lead to an offer.