The Boston 10K for Women is New England's largest women's sporting event and one of the longest-running all-women races in the US with more than 7,500 registrants expected this October. The race draws an 80% female field spanning elite athletes to first-time runners, ages 9 to 87, with 2024 registration up 24% year over year and participants traveling from 39 states and 7 countries. NBC Boston broadcasts the event, and the flat, fast Charles River course finishes in Boston Common with strong spectator turnout. Beyond race day, the event runs pre-race wellness programming and year-round storytelling backed by a strong philanthropic mission, giving sponsors a meaningful, ongoing way to connect with a health-conscious, socially engaged audience rather than a single morning of exposure.