Overview BottleRock Napa Valley is a three-day music festival over Memorial Day weekend at the Napa Valley Expo, near downtown Napa, and it runs a cooking stage where chefs and musicians cook together: Snoop Dogg rolled sushi with Masaharu Morimoto at the first session in 2015. The festival lists 75-plus bands across five music stages, with food from Napa Valley chefs and restaurants and pours of the valley's wine alongside craft beer and cocktails. Latitude 38 Entertainment partners Dave Graham, Justin Dragoo and Jason Scoggins took it over in 2014, and Live Nation bought a majority interest in 2017. On site The Expo covers 36 acres. The Williams Sonoma Culinary Stage sits in the middle of the grounds, hosted by Liam Mayclem of KPIX's Eye on the Bay, and past sessions have put Martha Stewart, Ayesha Curry, Dave Grohl, Questlove, E-40, Lil Nas X and Cheech and Chong beside working chefs; in 2026 Emeril Lagasse cooked a crawfish boil with Chelsea Handler and José Andrés was on the bill. Around the stages in 2026 ran a silent disco, comedians, wine vendors and spa services. Above general admission the festival sells VIP, a Skydeck, a viewing suite, private suites for groups of 40 to 60 and a very limited Platinum tier. Multi-day passes carry in-and-out privileges. Audience The crowd comes back. BottleRock puts its return business at about 85% a year, and 2026 ticket holders got first access to 2028 tickets in a renewal presale. Passes also carry special offers at Napa Valley wineries. Talent and Influencers The Cure and OutKast headlined in 2014, Stevie Wonder and the Red Hot Chili Peppers in 2016, and Tom Petty and the Heartbreakers and the Foo Fighters in 2017. Metallica and P!nk topped 2022, Pearl Jam, Ed Sheeran and Stevie Nicks 2024, and Green Day and Justin Timberlake 2025. The 2026 bill had Foo Fighters, Lorde, LCD Soundsystem and the Backstreet Boys. Track record The first BottleRock, in May 2013, ran five days and ended in debt; Latitude 38 took over in 2014 and proceeds from later festivals went toward what the first one owed. The 2020 edition was canceled for COVID-19. Tickets for 2026 sold out in April, a month before the gates opened. Brand presence Partners put their names on the hospitality tiers and the rooms inside them: in 2026 the viewing suite ran as the Marriott Bonvoy American Express VIP Viewing Suite, the private suites as The Suites by Workday and the top tier as Platinum by Prudential, Williams Sonoma launched the Culinary Stage with the festival in 2015 and still had its name on it in 2026, and Cisco powered the free Wi-Fi. A partner can also build its own space inside the VIP area, from a wellness lounge to a cocktail bar, with product in the VIP gift bags and a place in the VIP pre-event messages.