Fashion • Culture • Luxury

We Belong Here – Palm Beach

Available on request

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Overview Brazilian Bohemian was PatBO's Fall 2026 collection, shown at New York Fashion Week as 15 looks in a room of 75 to 100 guests, with music, cocktails and space to walk the clothes up close. The collection started from 1970s Brazil and worked it through handcrafted prints, artisanal embroidery, fringe and metallic finishes. PatBO is designer Patricia Bonaldi's label, and it says it is the only Brazilian brand on the Council of Fashion Designers of America calendar and the only one on the official NYFW schedule. On site The Fall 2026 presentation took the Georgia Room, on the second floor of the Freehand Hotel on Lexington Avenue, at three in the afternoon. Guests moved through the room among the looks while the music ran. Backstage was split into four stations - hair, make-up, skincare and nails - with a separate pre-show window before doors. Audience The room is editors, buyers, VIPs and celebrities, the four groups PatBO names for its gifting, and the format has them standing and circulating among the looks. Talent and Influencers Around PatBO's New York shows, Kelsea Ballerini and Ashley Park posted in February 2023, Leonie Hanne in February 2024, and Elizabeth Gillies and Yasmin Devonport in September 2025. Track record PatBO showed Spring Summer 24 in September 2023, Fall Winter 24 in February 2024 and Spring Summer 25 in September 2024, and returned for Fall 2026 with Brazilian Bohemian. The brand counts more than 3,700 press placements from its New York shows; WWD covered it twice in September 2025, and ELLE in February 2023. Brand presence An official partner is named as such in PatBO's press announcements and tagged in posts and stories on the brand's Instagram. Partners get invitations to the presentation, a private preview of the collection with Bonaldi, and access backstage to shoot their own content, and they can put gifts in front of the VIPs, celebrities, editors and buyers at the showroom and the event, with joint seeding off a shared mailing list. The backstage stations for hair, make-up, skincare and nails are sold by category.

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23 Lexington Avenue

New York, NY

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$16,500.00

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