Overview This is the sponsorship of Brazil's match officials: one brand's mark on the referee uniform and in the video-review room across the competitions run by the Brazilian Football Confederation (CBF), which the package puts at 1,538 matches in 24 competitions a season. The top of that calendar is the Brasileirao Serie A, where 20 clubs play each other home and away for 380 matches a season. Officials work every one of those matches, so the mark is on the field whichever clubs are playing. On site The referee and assistants are in shot from kickoff to the final whistle, and they are the center of the frame at the moments that get replayed: a penalty, a card, a goal checked by video. The uniform carries the mark on the front of the chest, across the back, on the sleeves and on the shorts. The second position is the VAR room, where the equipment and screens the video officials work from carry the brand. Brand presence The two assets - referee and official uniform branding, and VAR screen and room branding - are sold together by the season as a single package, covering every placement on the uniform. The partnership runs with the CBF as the owner of the competitions and their officials.