Overview Brewgaloo is a two-day craft beer festival on Fayetteville Street in downtown Raleigh, and every brewery pouring is from North Carolina: more than 110 independently owned ones in 2024. Friday night is a ticketed kickoff party. Saturday is a street festival that is free to walk into, where only the beer costs money, bought with drink tickets and poured as a 3-ounce sample or a full pint. Shop Local Raleigh, a nonprofit that promotes the city's locally owned independent businesses, produces it under the line Show Some Local Love. On site The Friday kickoff pours unlimited 3-ounce samples of limited releases, barrel-aged beers and sours that do not come back on Saturday, into an acrylic tasting glass. Saturday runs eight hours along the length of Fayetteville Street and onto the side streets that cross it: brewery tents down the street, about 45 food trucks, dozens of local vendors, two stages of local bands and a DJ booth at the courthouse. Two drink tickets buy a sample and five buy a pint, poured into an acrylic keepsake glass. A lawn-game area, a photobooth and water stations sit along the route. At the 2026 opening ceremony the state auditor and the state labor commissioner tapped the first keg. Track record The first Brewgaloo, in 2012, drew about 4,500 people and poured only Triangle breweries; it opened to the whole state after brewers told Shop Local Raleigh they counted North Carolina as their community. By 2017 it drew about 30,000 people from 44 states, and Shop Local Raleigh put the 2024 crowd at more than 60,000, with visitors from 49 states and from abroad. USA Today's 10Best named it the best beer festival in the country in 2019. The 2024 sponsorship deck says the festival buys more than $150,000 of North Carolina beer and cider for its eight hours on Saturday, and that food trucks and vendors sell more than $800,000. Brand presence Sponsorship runs as a ladder of named tiers. At the top, a partner's logo goes on the sign at every brewery tent, on the acrylic glasses for both days and on the banners at both stages, with a brand space up to 10 by 30 feet on Friday and Saturday. Two partners can each put their name on a music stage, one takes the attendee wristband, one the inflatable archway on Saturday, and one the photobooth, whose digital photos carry its logo home with every guest. Further down, a partner can take the lanyard worn by brewers, staff and volunteers, a water station, a set of cornhole boards or the poster on every portable toilet door, and a restaurant can sponsor in kind by feeding the brewers and staff.