Overview BrightGuard puts free sunscreen in front of festival crowds from seven-foot branded towers, each carrying four touch-free dispensers of SPF 30, set up on the grounds and paid for by a sponsor. The company started in 2014 and has more than 5,000 of its dispensers installed across the United States and Canada, on beaches and in parks, aquatic centers, golf courses and sports venues, for customers from UCLA and Harvard to Hyatt and the Atlanta Braves. Mulholland Management sells the live-events program and works with festival producers to place the towers. On site The Sun Safety Tower is a shade structure: a pillar holding the four dispensers, an umbrella on top and a round base, and all three surfaces take custom graphics. A hand under the nozzle gets a dose of BrightGuard's hybrid sport sunscreen, an SPF 30 with titanium dioxide and zinc oxide, aloe and vitamin E. The tower is built for events, with a quick setup and breakdown. Audience The sunscreen is labeled for all ages, with a doctor's advice for babies under six months, and it costs the user nothing. The product's own directions call for reapplying every two hours in the sun. Track record In 2018 UCLA Health, BrightGuard and the nonprofit IMPACT Melanoma put 50 free dispensers on the beaches of Santa Monica and Malibu, the first of them on the Santa Monica Pier, from late July through October. Brand presence A sponsor funds the towers and takes the graphics on the pillar, the umbrella and the base, and the festivalgoer gets the sunscreen free. Towers can also run in BrightGuard's own livery or IMPACT Melanoma's.