Overview Bullseye Event Group operates a season-long platform of NFL VIP hospitality tailgates, anchored by The Players Tailgate on Super Bowl Sunday, rated the top pregame event of Super Bowl Sunday for eleven consecutive years. The platform is built around six official NFL Team VIP Tailgates plus Super Bowl Week's NFL Alumni Welcome Reception and The Players Tailgate, with a single exclusive sponsor holding the official sports and prediction market designation across the whole platform. Additional NFL markets, college football games and bowl season events may be added as the partnership expands. On site Each Team VIP Tailgate opens three hours before kickoff at a site built into the matchday footprint: across the street from Lucas Oil Stadium, inside the Great Lakes Science Center by Huntington Bank Field, at the Mile High Monument on Empower Field grounds, and similar walk-up sites near SoFi and Highmark. Each features an open cocktail bar, climate-controlled lounge seating, celebrity-chef food stations and a silent auction of team memorabilia. The Players Tailgate on Super Bowl Sunday expands the footprint with a Player and Celebrity Lounge, VIP cabanas, a main stage with a live emcee and DJ, and a step-and-repeat backdrop drawing NFL players, celebrities and influencers. Audience Tailgate crowds skew discovery-driven and premium-minded, with a millennial core and cross-generational reach, and are highly likely to share or consume game-day content on social media. The audience spans season-ticket holders, opposing-team fans, corporate executives and their clients, and hospitality guests drawn by chef-driven food and NFL alumni access. Talent and Influencers The Players Tailgate is emceed by former NFL wide receiver Nate Burleson with DJ Irie, the first professional sports franchise DJ in the U.S., now in his ninth year as the event's official DJ. Host chefs Aaron May, Marc Murphy and Marcus Samuelsson lead a rotating culinary lineup that has included Jet Tila, Aaron Sanchez, Damaris Phillips, Leah Cohen, Catherine McCord and Josh Capon. Active NFL players who have attended past editions include Tyreek Hill, Dak Prescott, Jalen Ramsey, Maxx Crosby, Puka Nacua and Fred Warner, alongside NFL alumni and celebrities at the Welcome Reception and Player and Celebrity Lounge. Track record The Players Tailgate has been rated the #1 pregame event on Super Bowl Sunday for eleven consecutive years. The 2026 season generated 2.36 billion total media impressions and 989 billion social media reach across Facebook, Instagram and TikTok, with earned coverage from CBS News, NBC, AP, People and Page Six. Brand presence The category-exclusive sponsor receives a dedicated 10' x 10' branded activation area at every Team VIP Tailgate, an expanded footprint at The Players Tailgate that includes naming rights to the VIP Cabanas, activation inside the Player and Celebrity Lounge, and an official stage sponsorship. Branding extends across event signage, LED boards, credentials, the step-and-repeat backdrop, VIP hospitality areas and bar signage, with recognition from event emcees throughout the season.