The California Roots Music and Arts Festival is a three-day, multi-dimensional celebration of live music, art, and community, blending interactive art, top-tier performances, and a deep commitment to sustainability. For over twelve years, fans have traveled from around the world to the festival, which features two stages, two VIP lounges, 50 artists, and 70-plus vendors, drawing 12,000 fans per day. Cali Roots' community is loyal, music-obsessed, and eco-conscious, backed by a 400,000-strong social following and over 1.8M annual website views. The festival's green initiative, planting 10,400-plus Redwood seedlings, offsetting 22.5 million pounds of carbon, and eliminating single-use plastic bottles onsite, pairs with 23.3M-plus total ad impressions annually, giving brands a way to align with sustainability alongside scale.