The California Wine Festival spans four iconic beach towns, Dana Point, Carlsbad, Santa Barbara, and Huntington Beach, pairing more than 250 wines from 70-plus wineries with gourmet bites from top regional chefs in oceanfront settings. The audience skews 62% male and affluent, with a taste for the finer things, drawn to two distinct formats: the elegant Sunset Rare & Reserve Tasting and the lively, daytime Beachside Wine Festival. The series carries roughly 10 million estimated social impressions and a 24,000-strong following. Sponsors get premium access to a lifestyle-driven demographic with strong spend on travel and experience, backed by media exposure across top wine platforms and regional tourism boards.