Overview Capitol Beer Fest is Northern California's largest one-day beer festival, taking place on Capitol Mall in Sacramento between the California State Capitol and the Tower Bridge. It is the main fundraiser for Runnin' for Rhett, a youth fitness nonprofit. On site The festival runs annually in early March, spanning five city blocks with more than 100 craft breweries pouring 300-plus beers, 20-plus food trucks, live music on a central main stage, and festival activities including giant beer pong and a mechanical bull. Audience The festival skews 55 percent male and 45 percent female, drawing a 21-to-49 crowd with strong 30-to-39 representation. Track record Capitol Beer Fest sells out every year at 7,500 tickets and generates over $196,000 in local hotel and other spending. Brand presence Sponsorship packages range from a $15,000 Presenting Sponsor down to a $1,000 Volunteer Sponsor, including Main Stage ($10,000), Event Sponsor ($5,000), After Party ($3,000), Safe Ride Home and Ticket Sponsor ($2,500 each), and Wristband Sponsor ($2,000).