Overview CCNB Amphitheatre is an outdoor concert venue inside Heritage Park in Simpsonville, South Carolina, and in 2026 the city handed it to Opry Entertainment Group, the Nashville company behind the Grand Ole Opry and the Ryman Auditorium, on an 11-year management deal that commits at least $6 million in capital over the first five years. The city-owned amphitheater was built in 2005 and sits about two hours from both Atlanta and Charlotte, a short drive from Greenville-Spartanburg International Airport. OEG also runs Ole Red, ACL Live at The Moody Theater in Austin and Nashville's Ascend Federal Credit Union Amphitheater. On site The lawn sits on an incline facing the stage. Lawn space is first come, first served, outside chairs are banned and rental chairs are handed out at the gate, so blankets and rented chairs fill the slope. An Express Entry lane at the far right of the main entrance sells early access. Gates usually open 60 to 90 minutes before a show, parking attendants start two hours before that, and the park has only two entrances. The venue is cashless with no re-entry, merchandise sits just left of the main stage, and first aid runs out of a tent on top of the lawn. OEG's 2026 announcement promised better parking and traffic flow, more food and drink, and a year-round calendar mixing concerts with family and community events. Talent and Influencers George Strait and Morgan Wallen have played the park, and past bills ran across country, hip-hop, folk and classic rock. The 2026 calendar under OEG included Earth, Wind and Fire, the Goo Goo Dolls, Parker McCollum, The Doobie Brothers, and Dwight Yoakam with Robert Earl Keen. Brand presence CCNB held the naming rights in 2026. Below it, partners can take on-site activation space with branding and hospitality, in-venue signage with hospitality, the VIP SkyDeck, or presenting rights on the box office.