The Collegiate Esports Commissioner's Cup (CECC) – May Madness is the national championship for collegiate esports, owned and operated by Collegiate Sports Management Group (CSMG). Designed to mirror the structure, prestige, and credibility of traditional NCAA championships, CECC creates a true competitive pathway for student gamers nationwide. CECC features automatic qualification across 30+ conferences, culminating in a live, multi-title national championship event hosted at Baylor University in Waco, Texas (April 30–May 2, 2027). The event unites elite collegiate esports programs, high school feeder systems, and a massive digital audience across Twitch and YouTube. 2026 Reach & Scale: 6,100+ live attendees, 5.8+ million anticipated live views, 800+ participating schools, 30,000+ student competitors nationwide, 24 conference champions, and multi-game titles including Playfly, Capcom, APEX, Legends, UPA NBA2K. CECC offers brands authentic access to Gen Z, Gen Alpha, and multicultural gamers through live competition, creator amplification, and digital-first integrations.