We Belong Here – Palm Beach

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Overview The Charleston Boat Show is a consumer boat show in North Charleston, and it opens the Lowcountry's boating season each January. The Tri-County Marine Trade Association hosts it, and JBM & Associates, a South Carolina show producer that also runs the Savannah and Columbia boat shows, produces it. For three days, Friday to Sunday, dealers, builders and marine vendors fill the Charleston Area Convention Center and its outdoor lots, many with show-only pricing. On site More than 150 exhibitors and over 100 boat brands spread across the exhibit hall, a tented outdoor area and the parking lots: jon boats, skiffs, center consoles, pontoons, cruisers, yachts and personal watercraft, alongside engines, electronics, trailers, docks, marinas, boat clubs, insurance and financing. Industry experts run seminars through the weekend. Families get free kids fishing clinics on Saturday and Sunday, where every child leaves with a rod and reel, plus face painting and an SCDNR boating simulator. Local bands play all three days and food vendors run the whole weekend. Audience More than 11,000 people attend, most of them shopping. In a survey of 1,072 attendees, 63% were men, 61% were married, 83% owned their homes and 98% said they would come back. Nearly half were first-timers and a fifth had come five times or more. Most drive in from Mount Pleasant, James Island and Folly Beach, Summerville, Johns Island and Kiawah, and Berkeley County. Talent and Influencers Captain Don Dingman, host of the fishing TV series Hook the Future, leads the kids fishing clinics twice a day on Saturday and Sunday. Local and regional artists, from bluegrass to beach pop, play the music stage Friday through Sunday, and dealer and manufacturer reps work the floor with buyers. Track record The show started in a Charleston parking lot, moved to a mall and then the Charleston Coliseum, and has been at the convention center for more than 25 years. JBM & Associates took over production more than two decades ago and has produced over 100 consumer events across the Southeast. The Post and Courier, ABC News 4, Count on 2 and WTMA cover the show every January. Brand presence Sponsors buy in at Presenting, Corporate, Associate, Supplier or Music level. Rights include category exclusivity for the presenting partner, prime exhibit space, mentions in the show's TV and radio commercials, billboards, press releases, logos on the digital program cover and posters, program ads, on-site signage, web, e-blast and social placement, welcome bag and exhibitor lanyard distribution, guest tickets and a post-show recap. Groundworks and Quarterdeck Boat Clubs & Marinas are current partners.

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Charleston Area Convention Center

North Charleston, SC

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