Chelsea Piers Sponsorship Opportunities



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Premier sports & wellness campuses
We Belong Here – Palm Beach
Available on request
About this listing
Overview Chelsea Piers runs sports complexes and fitness clubs across Manhattan, Brooklyn and Stamford, Connecticut, and at its Hudson River flagship alone golfers hit more than 16 million balls a year off a 52-stall, year-round driving range. The company counts three multi-sport complexes and five CP Fitness clubs across 1.9 million square feet, and more than 2,500 events a year. It opened on the Chelsea piers in 1995. On site The Chelsea flagship holds a field house, the Sky Rink, pools, the golf club and a marina, with Pier 59 Studios for television production on the same piers. Stamford is a 450,000-square-foot sports and fitness campus that opened in 2012, and Prospect Heights in Brooklyn pairs a club with a field house. The fitness clubs are built around turf training zones, strength and cardio floors, pools, infrared saunas and cold plunges, with outdoor patios and sundecks; some add indoor tracks, basketball courts, climbing walls, sand volleyball and tennis. Audience Chelsea Piers says its customers describe themselves first as busy, average 2.4 visits a week and stay 2.3 years. Fitness members come three-plus times a week, and 28% are competitive, elite or former athletes. Golf's 300-plus members come about nine times a month. Families move through classes, teams, camps and birthday parties, and inside the clubs smaller groups form around the Breakaway cycling program, a nationally ranked triathlon team and the run clubs. Track record The footprint has grown in steps: Chelsea in 1995, Stamford in 2012, Downtown Brooklyn in 2018, Prospect Heights in 2023 and Flatiron in 2024. The Chelsea Piers Foundation has awarded more than $6.2 million in youth sports scholarships to over 11,000 young people; in 2024 alone it sponsored 557 young athletes and ran 2,300 hours of water safety and swim lessons. Chelsea Piers puts the average partnership length at 9.2 years. Brand presence Partnerships come as long-term strategic deals, market-specific residencies in Manhattan, Brooklyn or Connecticut, community collaborations and branded environments. The media inventory includes two 80-by-40-foot billboards, a video wall, about 30 interior screens, more than 200 cardio-equipment screens and branding on all 52 golf stalls. Partners can also outfit coaches, teams and campers, put product in the 800-plus new-member gifts handed out each month, and back Foundation programs. Coca-Cola, NFP and Northwell appear as partners on its site.
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