The Chiclets Cup is Barstool Sports' signature live hockey tournament, produced by the team behind Spittin' Chiclets, one of the largest and most influential hockey media brands in the world. The event blends competitive hockey, celebrity and creator participation, and Spittin' Chiclets' personality-driven energy into a must-watch, must-attend hockey spectacle that feels as much like a media event as it does a tournament. Built for die-hard hockey fans, Chiclets Cup delivers live games, locker-room-style storytelling, and unfiltered moments that extend far beyond the rink — the kind of authentic insider access that traditional hockey broadcasts rarely offer. Distributed across live attendance, digital content, social clips, and Barstool's full platform ecosystem, the event offers sponsors authentic access to hockey culture with massive amplification, pairing the credibility of a genuine hockey property with the reach and cultural fluency of one of media's most engaged fanbases.